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Vallejo is one of the few brands that manufactures its own acrylic paints; in fact, it has been doing so for more than 50 years. This makes it a unique source of experience and knowledge of consumer needs. In another sense, Vallejo has been historically a brand that was, and remains, present in the creative processes of many artists and modelers, being on many occasions a “catalyst” for their inspiration. For this reason, its new brand positioning is reflected in the tagline: “Inspiring Experience”.

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